NBC, NHL Partner to Integrate Social Media With Winter Classic Broadcast

The Public Hockey Association struck advertising gold when it held its most memorable Winter Exemplary in 2008. The yearly open air game played on New Year’s Day has turned into the must-watch occasion of the time, acquiring acclaim from both stalwart and relaxed hockey fans the same.

This year, the NHL and NBC, the TV telecaster for the game, are finding a way an additional way to advance the game. The two as of late reported an organization to coordinate the game’s transmission with an online entertainment crusade, in a move that could help the two associations.

“We’re running the social and broadcast 해외축구중계 reconciliation to test the adequacy and inspect the information,” Michael DiLorenzo, ranking executive of web-based entertainment advertising and procedure at the NHL. “It ought to become our Facebook Fan base, since individuals must ‘like’ the page to play. It likewise will incorporate a window into the occasion for the people who may not be before the TV.”

The thought is to get much more fans tuned in and drew in with the game, as per the web-based entertainment counseling firm that is running the mission.

A few “watch and win” challenges will be included noticeably on both NBC and the NHL’s Facebook and Twitter pages. Competitors that are enthusiasts of either on Facebook or Twitter supporters will get an opportunity to win either a Honda CR-Z vehicle, or outings for four to both Widespread Orlando Studios and the impending 2011 NHL Elite player Game.

Both the NHL and NBC aren’t new to such virtual entertainment crusades, however this is whenever they first have teamed up on one.

Starting December 23, NBC will start taking photograph entries from fanatics of its Facebook page. A few of the photographs will be chosen to air during the game. The organization will likewise advance the online entertainment crusade over the course of the day paving the way to the game, for example, during the Rose Bowl school football match-up.

The NHL has arranged its most memorable special Tweet for December 31. During the game, the NHL might ask fans to retweet messages and the first to answer will win an award.

This year will be the fourth portion of the Colder time of year Exemplary. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Field, regularly the home of the Public Football Association’s Pittsburgh Steelers. Other Winter Exemplary areas have remembered Ralph Wilson Arena for Plantation Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.